For shoppers
Virtual try-on for shalwar kameez
What works, what doesn't, and why tools trained on Western catalogues get South Asian clothes wrong.
For shoppersDoes virtual try-on work with a hijab or dupatta?
The short answer is yes — but most tools fail at it, and it's worth understanding why.
For brandsHow to photograph unstitched lawn as a stitched suit
Four ways to show a customer what your unstitched fabric becomes, and when each is worth it.
For brandsWhat a fashion photoshoot costs in Pakistan
Published market rates, the costs that never make it onto the invoice, and the real cost per SKU.
ReferenceA glossary of Pakistani clothing terms
Kameez, kurti, lawn, angrakha, sharara, zardozi — thirty terms defined plainly, with the Urdu.
Roman UrduOnline kapray try on kaise karein
Ghar baithay apni photo se kapray try karne ka poora tareeqa — asaan Roman Urdu mein.